What Is Chemical Engineering

Chemical engineering sits at the nexus between science and technology. Its one of the major engineering disciplines. Take a look at what exactly chemical engineering is, what chemical engineers do, and how to become a chemical engineer. What Is Chemical Engineering? Chemical engineering is applied chemistry. It is the branch of engineering concerned with the design, construction, and operation of machines and plants that perform chemical reactions to solve practical problems or make useful products. It starts in the lab, much like science, yet progresses through the design and implementation of a full-scale process, its maintenance, and methods of testing and improving it. What Is a Chemical Engineer? Like all engineers, chemical engineers use math, physics, and economics to solve technical problems. The difference between chemical engineers and other types of engineers is that they apply knowledge of chemistry in addition to other engineering disciplines. Chemical engineers sometimes are called universal engineers because their scientific and technical mastery is so broad. You could consider a chemical engineer to be a type of engineer who knows a lot of science. Another perspective is that a chemical engineer is a practical chemist. What Do Chemical Engineers Do? Some chemical engineers make designs and invent new processes. Some construct instruments and facilities. Some plan and operate facilities. Chemical engineers also make chemicals. Chemical engineers have helped develop atomic science, polymers, paper, dyes, drugs, plastics, fertilizers, foods, petrochemicals, pretty much everything you can imagine. They devise ways to make products from raw materials and ways to convert one material into another useful form. Chemical engineers can make processes more cost-effective or more environmentally friendly or more efficient. Chemical engineers also teach, work with the law, write, create new companies, and perform research. As you can see, a chemical engineer can find a niche in any scientific or engineering field. While the engineer often works in a plant or lab, shes also found in the boardroom, office, classroom, and out at field locations. Chemical engineers are in high demand, so they typically command higher salaries than chemists or other types of engineers. What Skills Does a Chemical Engineer Need? Chemical engineers work in teams, so an engineer needs to be able to work and communicate  with others. Chemical engineers study mathematics, energy and mass transfer, thermodynamics, fluid mechanics, separation technology, matter and energy balances, and other topics of engineering, plus they study chemical reaction kinetics, process design, and reactor design. A chemical engineer needs to be analytical and meticulous. Someone who is great at chemistry and math and loves solving problems would enjoy the discipline. Typically chemical engineering progresses to a masters degree because theres so much to learn. More About Chemical Engineering If youd like to learn more about chemical engineering, start with reasons to study it. View the chemical engineer job profile and learn how much money an engineer makes. Theres also a handy list of types of jobs in chemical engineering.

The Pleasure Of Good Poetry Essay - 2201 Words

The pleasure of good poetry about the pain of love William Shakespeare is one of the most valued and inspirational poets, not only in the English speaking world but world wide. For example, his work influenced strongly Johan Wolfgang von Goethe, one of Germany’s most famous poets, and important figure in the Enlightenment movement in Germany. â€Å"Romanticism was driven by the ‘Sturm und Drang’ (Storm and Stress) movement, exemplified [†¦]in the earlier writings of Goethe.† During the Romanticism William Wordsworth wrote essays about the essence of good poetry. In this essay I will argue how Wordsworth’s essence is found in both Shakespeare’s and Goethe’s work, and how this relates to why Goethe’s poetry should be included in The Norton Anthology of Poetry. For the argument I chose Shakespeare’s â€Å"Sonnet 33†, Wordsworth’s â€Å"Preface to Lyrical Ballads†, and Goethe’s â€Å"Welcome and Farewell†. In his essay â€Å"Preface to the Lyrical Ballad† Wordsworth claims that â€Å"good poetry is the spontaneous overflow of powerful feelings† and that it is the purpose of poetry â€Å"to illustrate the manners in which our feelings and ideas are associated in a state of excitement† and to give pleasure. Thereby he stresses the importance of emotions, and continues by saying that the feelings during an experience give the experience importance, not vice versa. Thus he prioritises feelings over reason, which is typical for the Romanticism. This is very important as pleasure is the only reason why we canShow MoreRelatedAristotle s Views Of Poetry Essay1671 Words   |  7 PagesSocratic moral philosophy is important in poetry because it engages poets in rational thinking when making poems. Poetry is mostly communicated through written texts; it can be used to expand one’s knowledge of himself or herself and the world. However, philosophers disparage poetry by its composition and senses such as imitation, representation, fiction, and expression. On this note, Socrates used philosophical explorations to criticize the role of poetry in the world. Many poets engage in imitationRead MoreThe Theory Of Utilitarianism By Jeremy Bentham And John Stewart Mill903 Words   |  4 Pagesmoral principle, the principle of utility. Bentham’s principle of utility is stated in chapter one of â€Å"Principles of Morals and Legislation†, â€Å"By utility is meant that property in any object, whereby it tends to produce benefit, advantage, pleasure, good, or happiness, (all this in the present case comes to the same thing) or (what comes again to the same thing to prevent the happening of mischief, pain, evil, or unhappiness to the party whose interest is considered† Which in short just meansRead MoreLoving Un Truth, and Fain in Verse My Love to Show1407 Words   |  6 Pagespresents the dual theme of how to write good poetry and how to win the favour of a beloved. The poet even implies the question whether it is possible to a good poem aiming at winning the beloved. At the very beginning of the sonnet Sidney makes it clear that he writes the sonnet in order to win Stella. Here he employs the simplest means—which any lover does, namely, the pain-pleasure-knowledge-pity-love method: â€Å"†¦ she might take some pleasure of my pain; Pleasure might cause her read, reading might  makeRead MoreThe Effects Of Poetry On His Noble State1412 Words   |  6 PagesThroughout Republic, Socrates discusses elements that comprise his ideal city. More specifically, in Republic X, Socrates examines the impact of poetry on his noble state. Coming from a negative standpoint, Socrates says that poetry is detrimental to the city for two reasons: one is that, â€Å"[poetry] arouses, nourishes, and strengthens this [inferior] part of the soul and so destroys the rational one†¦Ã¢â‚¬ , and the other, â€Å"an imitative poet puts a bad constitution in the soul of each individual by makingRead MoreCriticism Of Utilitarianism By John Stuart Mill895 Words   |  4 Pagesphilosopher and strong advocate of the moral theory, utilitarianism. Utilitarianism centers on the idea that whether actions are morally right or wrong depends on their outcomes. Significantly, â€Å"the only effects of actions that are relevant are the good a nd bad results that they produce† (Nathanson). But this has led to many interpretations of utilitarianism and to challenges and criticisms it has receive over the centuries. Such opponents not only included other moral theorist, but supporters ofRead MoreAnalysis Of May Swensons Poem The Centaur1723 Words   |  7 Pagesmake the reader feel a certain emotion, or even to share a distinct memory with their reader. Poetry has helped authors focus their readers on their work by achieving themes that may portrayed in several pieces of their work. In May Swenson’s case, she used a variety of techniques to create different emotions for the reader, while expressing certain periods of her life. May Swenson uses nature in her poetry to personify sexuality and make it into a repetitive theme in her work. Many of Swenson’s criticsRead MorePoetry Is Not Just The Vision Of The Writer1036 Words   |  5 PagesPoetry exists at a junction between language and state of mind. P oetry is not just the vision of the writer put to a page, meant to evoke and inspire readers. Poetry is thoughts concealed given breath—a story reflecting the interior landscape of the mind. Just as it can be a breath of air, poetry can grip the heart—the mind can be an awfully dark place. Within gothic poetry the horror and fears of the poet lie just beyond the words of the poem itself. The words are emotional viscera given form.Read MoreEssay about William Wordsworth1193 Words   |  5 PagesApril 7, 1770, at Cockermouth in Cumberland, England. His poetry, and especially his poems on solitude, must have been heavily influenced by the death of his mother and the splitting up of his family when he was only eight (Kilvert 1). At that time, fate sent him to live in Hawkshead, England, where his teacher started him writing poetry. Wordsworth got his higher education at Cambridge, his memories of which play a part in his later poetry (Noyes 201). Fate again stepped in wh en, as a young man,Read MoreWhen Death Dies Where Does Death Go1181 Words   |  5 PagesWhen death dies where does death go. Good morning fellow poetry lovers I am Julian Nylen and I flattered to have this opportunity to share my iinterpitation of poetry. today I will be analaysing how the famous metaphysical poet, john donne has used poetic techniques and devices to develop multiple themes for his poem, death be not proud. The themes I believe he has developed are; That death should not be proud, Death is a transitional stage, and the belief that the eternal kingdom lies beyond Read More How does William Wordsworths poetry fit into the literary tradition1055 Words   |  5 PagesWilliam Wordsworths poetry fit into the literary tradition of Romanticism? Q. How does William Wordsworths poetry fit into the literary tradition of Romanticism? A. Romantic poetry was an artistic movement of the late 18th and early 19th century. It dealt with nature, human imagination, childhood and the ability to recall emotional memories of both happiness and sadness. Before Wordsworth began writing his revolutionary new style of poetry, all preceding poetry had a very different

Project On Digital Ticketing System Samples †MyAssignmenthelp.com

Question: Discuss about the Project On Digital Ticketing System. Answer: Introduction This assessment aims at designing a learning schedule for the team working the project on digital ticketing system in Riverina Agriculture and Lifestyle (RALS). The schedule helps in planning activities and roles for all group members when they work outside the meeting schedule. The paper also contains a communication plan for the group during the entire period of the project. The communication plan highlights the methods that will be used to relay information among members of the group and other stakeholders in the project. The final section of the paper is a reflection of the team during the undertaking of the project. Ideas by team members Action plan for the future Securing the system from fraud by manipulation. The digital ticketing system should have security features that will prevent it from breaking down from time to time. The system will be made secure by designing complex software to detect and block any security threat to the ticketing system. The servers to the system will also be located at a central secure point where there are no disruptions Use of serial numbers in the digital tickets so as to make the tickets more authentic In order to improve the authenticity of the tickets issued using the system, its important that the system allocates unique serial numbers for each ticket issued and this would prevent the use of fake tickets. Use of smart card based system The smart card will be used to store data on the tickets issued. The two tickets inserted on a reader will do all the calculations required and transfer the data to the servers safely. Power backup It is important that the ticketing system is connected to a standby source of power so as operations cannot stall as a result of a power outrage. User friendliness The ticketing system being designed should be easy to use. Every customer should be able to operate the machine with ease and to understand the contents of the receipt without struggling. Assumptions The tickets to be issued are not transferable All the materials will be procured through the resource manager The ticketing system will be smart card based Questions arising What are the risk factors facing the project? What are the resources required for the project? To what extent is each member of the project team contributing to development of the system? Which resource needs and procurement needs are required in order to develop the system successfully? What are the costs that will be incurred to develop the system successfully? There are eight stakeholders to be involved in this project. Each of the eight stakeholders plays a unique role in the company or in development of this system. It is therefore important to ensure that all stakeholders understand the goals and objectives of the project as well as the working of the system being developed (Callahan, Stetz Brooks, 2011). The following are the stakeholders involved in this project: management of the company, Employees, suppliers of the project materials, customers of RALS. This can only be achieved through effective and timely communication to all the stakeholders. The following is the communication plan that will be used to communicate with stakeholders of RAL and those involved in this project. Stakeholder Method of communication Frequency of communication Management Face to face informal meeting Writing of progress reports Daily face to face meetings Weakly progress reports Employees Internal memos Before the beginning of the project. After completion of the project. Suppliers of materials required to develop the system. Use order papers to place orders. Mobile phone communication Payment vouchers First week of commencing the project. During payment of goods delivered. Any time that need for additional materials arises. Customers Notices on the companies premises At the end of the project Project team Project team meeting Daily Team manager Weekly face to face meetings Emails Weakly Other Outside groups Notices As to be determined by team members. Resource manager Face to face meetings Weakly The communication methods chosen to communicate with each of the stakeholders identified above are very effective. The method is chosen depending on the role played by each of the stakeholders in the project. The major stakeholders in this project are the team managers and the management of the company. Face to face meetings are important for this group of stakeholders since it is necessary to explain and illustrate points physically concerning the project. The information communicated to these stakeholders includes the progress of the project, the challenges faced during implementation of the project (Pitagorsky, 2007). Any requirements for the project may be communicated during these meetings. The frequency of communication depends on the role played by the stakeholder and the impact that the project has on the stakeholder. Employees of the company should be informed of changes in the ticketing system so that they can be prepared for the change. All other stakeholders that will be affected by the project are informed of the changes using the most convenient methods. My involvement in this project as resource manager has provided myself and other team members invaluable experience on the important role of leadership in undertaking a project successfully (Australia Blanton, 2015). Before undertaking this project, I didnt give a lot of weight on leadership inproject management and precisely resource management. However, I have come to appreciate the need of having good and committed leader in the project team in order to ensure that all the factors and roles involved in the project are coordinated properly. Team leaders also are important in assigning roles to team members and supervising to ensure everyone is able to play their part fully (Kloppenborg, 2015). The resource manager is expected to ensure that all the resource needed by the team are available on time. They are also in charge of the procurement.A leader also is a source of motivation to team members when their morale is low. The other importance of leadership that I witnessed as a res ource manager in the team is the great role that leaders play in solving problems when they arise (Chemuturi Cagley, 2010). An IT resource manager must be very skillful and full of knowledge concerning the IT systems and must have a deep understanding of the software programming. This is because, this is a very important component of any IT system and it determines the working of the whole process. In addition to these, the resource manager must have knowledge about the hardware components of the project being undertaken. Since any successful IT project is a combination of both hardware and software components. The resource manager needs to have a deep knowledge in hardware and software components needed in the project since they are in charge of the procurement process.The resource manager should have knowledge on accounting processes and book keeping since they have to account for all the resource used during the project. Conclusion The learning schedule prepared for this project is prepared to help track the progress of the project, the challenges faced and the ideas generated by team members. The schedule also discusses the questions raised by team members during the project implementation. The communication plan prepared identifies the stakeholders for the project and outlines the communication methods to be used communicate to each set of stakeholders. The frequency of communication for each set of stakeholders is also determined depending on their role in this project. References Australia, C. L., Blanton, S. (2015). Information Technology Project Management. Bruce, A., Langdon, K. (2009). Project management. Callahan, K. R., Stetz, G. S., Brooks, L. M. (2011).Project management accounting: Budgeting, tracking, and reporting costs and profitability. Hoboken, N.J: Wiley. Chemuturi, M., Cagley, T. M. (2010). Mastering software project management: Best practices, tools and techniques. Ft. Lauderdale, FL: J. Ross Pub. Ducros, M., Fernet, G. (2010).Project management guide. Paris, France: Editions Technip. Fox, W., Van, . W. G. (2007). A guide to project management. Cape Town: Juta. Heldman, K. (2011). Project management jumpstart. Hoboken, NJ: Wiley. Kloppenborg, T. J. (2015). Contemporary project management: Organize, plan, perform. Knight, J., Thomas, R., Angus, B., Case, J. (2012). Project management for profit: A failsafe guide to keeping projects on track and on budget. Lock, D. (2013). Project management. Burlington, VT: Gower. Lock, D. (2014). The essentials of project management. McCarthy, J. F. (2010). Construction project management: A managerial approach. Westchester, Ill: Pareto -- Building Improvement. Meredith, J. R., Mantel, S. J. (2012). Project management: A managerial approach. Hoboken, NJ: Wiley. Pitagorsky, G. (2007). The Zen approach to project management: Working from your center to balance expectations and performance. New York: International Institute for Learning, Inc. Schwalbe, K. (2009). Introduction to project management. Boston, Mass: Course Technology.

The Roles of Customers and Their Behaviour During Service Interactions

Introduction Customers react differently to various products and services within the market. This is influenced by their cultural backgrounds and their understanding of how a particular product works. It is important for firms to understand consumer behaviour and how it affects their consumption trends regarding a particular service or product.Advertising We will write a custom essay sample on The Roles of Customers and Their Behaviour During Service Interactions specifically for you for only $16.05 $11/page Learn More The service sector has become more complex and competitive and this has made the focus more directed toward meeting the needs of consumers. Firms have realised the importance of ensuring that the services they offer provide value to their customers. It is important for business enterprises to understand ways in which they can influence the behaviour and attitudes of their consumers toward their services in a positive manner. Customers and their behaviours have a huge role to play during service interactions. Customer Behaviour and Perceptions Lovelock, Patterson and Wirtz (2010, p. 44) argue that the user experience of a service has an effect on the behaviour of that customer within the market place where the service is provided. Several things have brought about changes within the service industry; for example, the relationships the employees of a firm have with the customers when they are providing the service, has a big impact on consumer behaviour. The initial impression created by an employee on a consumer when providing the service can influence negatively or positively, the customer’s perceptions. The way the service is delivered to the customer influences his or her perceptions regarding that particular product. A firm should ensure that the point where its service is offered is convenient for its customers and makes it easy for them to use it. The systems that are used for operating the service and de livering it to the customers should be efficient. These systems need to be suitable for the functions that they have been designed for to ensure that the customer’s experience of the service is pleasant. The systems should offer customers knowledge on how best to use the services that are being provided for their maximum satisfaction (Lovelock, Patterson Wirtz 2010, pp. 59-64). They should also be well equipped to deal with gaps in knowledge that exist within the clientele. Services that require technical know-how should be simplified to make it easy for the customers to access them. Firms should provide additional technical support to their customers on how they can use such services.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The interaction between a company and its customers is vital in helping to sustain positive and strong relationships. Bowden (2009, pp. 65-69) argues th at customer service employees within a firm should be able to understand the way customers make decisions within that given market. Customers need to be given adequate information regarding how a service works and the needs it is likely to satisfy. They should also be made to understand how that particular service is better than the alternatives, which are offered by the firm’s competitors. This information can be crucial in helping a customer to reach a positive conclusion regarding a service and if it meets his or her expectations. Customers act well within an environment where the perceived risk that occurs after using a particular product is minimal. A firm should have effective ways of handling customer’s complaints because they have an impact on consumer behaviour and perceptions regarding a service. Since there can be inconsistencies in the way the service operates, customers’ feedback is important in evaluating how a service performs in the market. Genui ne complaints by a customer should be resolved to ensure that he or she feels positive about the service. This boosts brand loyalty and encourages consumers to make a particular product their preference. Customer satisfaction is vital in ensuring that the perceptions of a customer toward the service that he is using remain positive (Wells Foxall 2012, pp. 73-75). A customer is likely to cherish a service that allows him or her to solve his problems or satisfy his needs. The perceptions of customers regarding the quality of service that is offered should be carefully analysed by the management for the organisation to create strong relationships with its customers. The level of competition in the service sector has become cutthroat and this requires business firms to evaluate the quality of the service they offer to their clients. According to Khatibi, Thyagarajan and Ahmad (2002, p. 27), the quality of a service depends on its ability to satisfy clients’ expectations. It also depends on the firm’s capacity to create an atmosphere that inspires confidence and trust among the customers. It is necessary for firms to evaluate the quality of the services they offer their clients to know whether they are on track or not. This evaluation can only be done through assessment of customers’ feedback and responses after they have used the service. Service products are intangible and firms cannot assess their quality and suitability in the market without engaging their customers. Customers can measure the attributes of a service more appropriately and can help a firm to understand whether it meets their desired standards.Advertising We will write a custom essay sample on The Roles of Customers and Their Behaviour During Service Interactions specifically for you for only $16.05 $11/page Learn More Customers are the targeted users of any service and they provide the necessary critical and diverse opinions regarding how a ser vice functions. For the customer feedback to be successful, firms should encourage their employees to improve their interactions with clients. Interaction with the customers helps the employees to understand the problems they are facing and how they can be resolved (Lin, Sher Shih 2005, p. 326). Employees must be trained to ensure that the quality of the services that are made available to the customers meets their expectations. Lovelock and Wirtz (2011, pp. 102-106) emphasise that the gap between what the customer expects and what he or she experiences while using the service should be narrowed. This is the only way through which a firm’s service can be able to meet the demands of its users. Customers’ opinions and feedback provide a good background through which a firm a can understand their preferences and behaviour. Firms can come up with concepts, which reflect the preferences of their customers to ensure that the service offered responds to their needs. The impr ovements to be made on a service can be obtained from the input customers offer to a firm in form of opinions and feedback. Companies can be able to formulate effective business strategies, which can be used to position their services within their target markets. The human factor during service interactions is critical in influencing consumer behaviour and attitudes toward a particular service. Customers associate the behaviour of the employees of a firm to the product itself and this creates a bias in the way they perceive the company as well as its commodities. Positive customer care initiatives by employees can make the clients regard the service as reliable and worth his or her money (Rogelberg, Barnes-Farrell, Creamer 1999, p. 425). Negative attitudes regarding the employees of a firm by the customers are likely to affect the perceptions they have of that service. Employees who are in direct contact with customers need to set priorities regarding the best way customers’ expectations can be achieved by the service being offered to them. The firm should understand the services it offers and the way it can make them stand out in the market. The firm should have a unique aspect in its offering, which makes its service resonate well with the expectations of its target customers (Rogelberg, Barnes-Farrell, Creamer 1999, p. 429). A business enterprise must identify the profile of its clients in terms of age, economic status, cultural background and gender, to understand their behaviour and attitudes toward the service it offers.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This helps the firm to structure the attributes of its product by considering the behaviour and attitudes of the consumers. In this way, a firm is able to generate suitable marketing ideas that could assist it to improve the quality of services offered to its clients. Conclusion In conclusion, it is vital for a firm to understand the behaviour of its customers and their perceptions toward the services that it offers to them. This helps the firm to establish the necessary customer loyalty within the market it serves. An effective relationship between a firm and its clients helps a firm to evaluate the value its service has within a particular market. References Bowden, JLH 2009, ‘The process of customer engagement: a conceptual framework’,  Journal of Marketing Theory and Practice, vol. 17, no 1, pp. 63-74. Khatibi, AA, Thyagarajan, V Ahmad MI 2002, ‘Consumer perceptions on service quality of telemarketing in Malaysia’, Journal of Social Science, vol. 6, no. 1, pp. 25-31. Rogelberg, SG, Barnes-Farrell, JL Creamer, V 1999, Customer service behaviour: the interaction of service predisposition and job characteristics’, Journal of Business and Psychology, vol. 13, no.3, pp. 421-435. Lin, CH, Sher PJ Shih, HY 2005,‘Past progress and future directions in conceptualizing customer perceived value’, International Journal of Service Industry Management, vol.16 , no. 4, pp. 318-336. Lovelock, C Wirtz, J 2011, Services marketing: people, technology, strategy, 7th edn, Prentice Hall, Upper Saddle River, New Jersey. Lovelock, CH, Patterson, PG Wirtz, J 2010, Services marketing: an Asia-Pacific and Australian perspective, 5th edn, Pearson Australia, Sydney. Wells, V Foxall, G 2012, Handbook of developments in consumer behaviour, Edward Elgar Publishing, Cheltenham. This essay on The Roles of Customers and Their Behaviour During Service Interactions was written and submitted by user Travis Golden to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Organizational Justice and the Psychological Contract

Organizational Justice and the Psychological Contract Introduction An organization is made up of different groups of people who have come together so as to achieve the goals and objectives of the organization. In the top management of any organization, there is always a Human Resource Manager/ Officer who is concerned about the welfare of the work force of the organization.Advertising We will write a custom essay sample on Organizational Justice and the Psychological Contract specifically for you for only $16.05 $11/page Learn More The Human Resource Manager should treat the employees in the right way so that they can feel part of the organization’s family. Despite the fact that the employees might be competent in their work, good working environment and conditions are necessary for the success of the entire organization (Baldwin, 2006, p.2). Among the essential management tools when it comes to employees is justice. Justice in the organization therefore entails the way the employees comprehend the way t hey are treated by the organizational management in terms of task assignments, awarding of gifts and rewards, promotions and any other matters that affect the employees’ welfare. On the other hand, psychological contract entails the anticipation achieved from the relationship between the employees and the employer. This occurs because both the employee and employer have different expectations and duties to perform as written down in their employment contract. Each of these principles is applicable and used in almost all organizations despite their size, location or any differing factors (Smithson, 2003, p.1). This essay is a case study on the application of both principles in an organization. Analysis of the Scenario It has come to the notice of the company that it is struggling to maintain itself as it is incurring extra costs yet not making adequate profits. In making a fast decision, the company decides to lay off some of the employees immediately. Such decisions are not w orth making especially when you look at the impact they bring to the people who have been laid off from work (Wellin, 2000, p.10). The first mistake this company made was to lay off the workers without a notice of sufficient time as required by the labor laws. It is important that any organization gives a minimum of thirty days notice before terminating the employment contract of any employee. The notice is of benefit to both the employer and employee as it gives the employer sufficient time to organize any payments to be made or find allocations for the position the dismissed employee was holding. At the same time the employee is also given adequate time to adjust psychologically the situation at hand and be able t face it without stress (Baldwin, 2006, p.2). If in any case an employee decides to resign from the job, then a notice of sufficient time is also required to be given to the employer.Advertising Looking for essay on business economics? Let's see if we can help yo u! Get your first paper with 15% OFF Learn More Another important issue during termination of an employment contract is the method/ medium of communication. In this case, the General Manager decided to send emails to all the employees and later handed over the dismissal letters to his secretary who delivered them to the redundant employees. This was not a good way of communicating as in the first incidence the sent emails obviously caused a lot of panic among the employees. Employees in such a state could not work efficiently hence a disadvantage to the company. The delivery of the envelopes to the employees to be redundant was also not a good way of communicating because this could bring shock on the individuals (Coetzee, 2005, p.12). Therefore, the best medium for communicating such matters is one that does not oppress the employees and prepares them psychologically in advance. Lastly, even after laying off the workers in such unacceptable manner, the company did n ot pay them any remuneration caused by the redundancy. It is a requirement that on top of the dues of an employee, there should be redundancy pay which serves as a reward for the damages caused as a result of the redundancy. The employees however, could not sue the company since the terms of payment in case of redundancy were not included in their employment contract. The senior managers did not present themselves during the laying off process for fear of being confronted by the angry employees due to their unfair treatment. This was not a good way of dealing with the process as it indicated how the company is not concerned about the welfare of their employees (Wellin, 2000, p.8). As a matter of fact, the senior managers should have been present and talked to the employees and maybe even invite a counselor to counsel those who were to be laid off. This would have been a good way of showing concern and treating the employees during this hard time of termination of their employment. C onclusion From the above discussion, it can be concluded that there should be organizational justice in the organization and that both the employees and employers should expect the best from this relationship (Coetzee, 2005, p.14). This company failed in its obligations and responsibility of good treatment to their employees hence oppressing them. Reference List Baldwin, S. (2006). Organizational Justice. Web.Advertising We will write a custom essay sample on Organizational Justice and the Psychological Contract specifically for you for only $16.05 $11/page Learn More Coetzee. (2005). Organizational Justice. Web. Smithson, J. (2003). Psychological Contract. Web. Wellin, M. (2000). Managing the psychological contract. Web.

When The Legends Die Essays - Ute People, Man Of The Family

When The Legends Die Essays - Ute People, Man Of The Family When The Legends Die This is the story of the life an Ute family, and in particular the way of their people. The story starts off with the father of the family, George Black Bull running for his life from the sheriff and Blue Elk, one of the old Ute men. He had shot a man named Frank No Deer, he had killed him for stealing his money three times that he owed to a sawmill in Pagosa where he had worked with many other of his people, that he had saved for a long period of time. So George, his wife Bessie and son decided to live in the mountains, where they would live the old way, singing songs for different occasions, fishing and hunting with arrow instead of guns, and making use of the wilderness and all of it's resources. They built a cabin to live in, in a location where George would not be found and put in jail for his crime, they caught their meals, sewed their clothes and lived life and taught their son the way it had been lived by many generations of their people in the past, until one da! y George was crushed by an avalanche while hunting in a valley. Bessie new now that their son had become the man of the family, and would be responsible for many of the tasks that needed to be done in order to survive, it was also time for him to pick a name, he chose the name Bear's Brother. Every once and a while they went to the village to trade for items that they could not make, but after a short period of time Bessie became very ill and died. Bear's Brother had learned the ways and was now capable of taking care of himself, he continued to live life the old way. One day he journeyed to town to trade items, he told what had happened to his parents and that he was living alone with a bear, but Blue Elk thought that he should not be living this way and that he should be in school and living the way of the present. Blue Elk followed Bear's Brother to his cabin and they talked for many hours, Bear's Brother re-taught Blue Elk the old ways and talked with Bear's Brother f! or many hours, and finally convinced him to come to town with him and remind his people of these old ways. I personally like the setting of the wilderness in this book. I enjoy reading and learning the ways that native people lived their lives in the wilderness even if it is fiction and not fact. The setting is very detailed, believable and has enough but not too much description. "She cried out once in horror, and the boy heard and came and stood beside her, watching, as the snow plume floated all the way down the slope and the thunder of the slide echoed into the silence," is a phrase that I found particularly enjoyable and descriptive. I like the way that the author has not introduced too many characters at once and has limited the number of characters that are of relevance during certain periods of the book. I find it is very annoying when a book has many important characters all at one point or section of the book, instead Hal Borland introduces characters at various stages of the book, and now that Bear's Brother's parents have died I'm sure a few more characters will be introduced. I like Blue Elks character because he's mysterious and seems to show up every once and a while in the book, he seems to be everyone's friend. For example, when Bear's Brother's bear is attacking dogs in the village, he shows up for no apparent reason. There's not too much suspense in this book, but I think it's mainly because there's no need for suspense in this style of book. A not so obvious example of foreshadowing would be right after George fights Frank No Deer for stealing his money. After he has fought he checks his pocket to see if his money is still there, and of course it's gone. The author wouldn't have

Measure understand and knowing of cloud computing services Essay

Measure understand and knowing of cloud computing services - Essay Example It also makes the routine computation works, far easier so, undoubtedly cloud computing can be a constructive support for organizations. This report will discuss in detail about the basic concepts of cloud computing, different types of cloud computing services, cloud computing service providers, advantages and disadvantages of cloud computing. Cloud computing is an internet based computing technology that involves a large number of collective resources. The term ‘cloud’ refers to the internet. Instead of relying on a single personal computer or a local server for their applications like data processing, storage, and others, organizations can make use of the cloud computing services that involves a number of remote servers for this purpose (Beal, n. d.). Also applications can be accomplished more efficiently using cloud computing rather than using conventional personal devices (Gordon and Marchesini, 2010).The purpose of cloud computing is to have abundant and easier access to the internet so that, retrieval and working on data is possible from anywhere across the world (Gordon and Marchesini, 2010).The services offered by cloud computing service providers can be broadly classified into three categories. They are software as a service (SaaS), platform as a service (Paas), and Infrastructure as a service (Iaas) . Let us see in detail about all the above mentioned types with real examples for each type. Software as a service (SaaS) render web services to the clients who access the applications that are accomplished by third party vendors through the interface provided by them. Special installations or downloads are not required for this purpose and applications can be run using the web browsers directly (â€Å"Understanding the cloud,† 2013). SaaS exhibits certain characteristics which are discussed further. SaaS offer access to commercial software through the web.

Course project week 1 Assignment Example | Topics and Well Written Essays - 250 words

Course project week 1 - Assignment Example The fracturing process involving pumping of fluids usually made up of chemicals and water, into structures at high pressure. Following a buildup of pressure that ultimately exceeds the strength of the rock, fracture occur, which might extend hundreds of feet away from the situation of the well. A propping agent is then pumped into the fractures to keep it open, as pumping pressure is freed (Hydraulic fracturing, 1990). At the end of the fracturing, the inner pressure within the geologic structure makes the injected fracturing liquid to rise above the surface for storage in pits or tanks to await disposal or recycling. In the United States, this process is currently underway in the Marcellus Shale region that takes in places like Pennsylvania, New York, Ohio, Virginia Maryland, and West Virginia. South America also has fracturing going on in places that include Venezuela, Brazil and Argentina while in Europe fracturing goes on in Britain between Blackpool and Pendle Hil, in Lancashire. Despite much criticism, hydraulic fracturing has affected the economy in a number of positive ways. This includes the Creation of employment opportunities for many Citizens, generation of income for the many employees working in this sector, increasing the states revenues both directly and indirectly (Karapataki, 2012). In addition, the fracturing process has increased economic activities in certain places thus improving tax Revenue of the concerned Local Government. Hydraulic Fracturing Background Information | Hydraulic Fracturing | US EPA. (n.d.). Home | Water | US EPA. Retrieved March 15, 2013, from

United Arab Emirates Foreign Investment Regulations Essay Example for Free

United Arab Emirates Foreign Investment Regulations Essay Introduction The United Arab Emirates (UAE) is a combination of seven countries and was formed the year 1971 immediately after the British withdrew from Gulf war. It has been known as the major exporter of petroleum in the world. In order to reduce over reliance on petroleum the national government has been trying to encourage the foreign investment in Information and communication technology sectors. However various regulatory frameworks have been enacted by the national government to increase investment in the region. The national government assigns duties to federal government explaining how information and communication technologies are set up by foreign companies. Kuwait and United Arab Emirates have been recognized as centres where sophisticated technologies are found in the Middle East because of the policy of being a free trade zone.   Ã‚  Ã‚   In order to have a competitive ability or advantage in the world market the countries have established a foreign investment regulatory framework to enable them fit well in the information and communication technology market. The investment in ICT has been encouraged to avoid full reliance on petroleum as source of revenue to the national government. The regulatory framework has stimulated the growth of different business ranging from global ,regional to local small and medium Enterprises(SMEs).There have been laws governing the ICT ,foreign direct investment and technology transfer in the countries making them to enjoy competitive advantage in the business environment1 .   A good example of a regulatory law governing foreign investors is the Telecommunications Regulatory Authority (TRA).The law was established in the year 2003 to ensure that there is adequacy in the distribution of telecommunication services in the United Arab Emirates and Kuwait Land. The services to be provided should encompass quality and other elements that bring substantial development to the communication sector. The Telecommunication Regulatory Authority also issue new licenses to the operational Data Services providers (DSPs) and Internet Service Providers (ISPs).The new licenses issued by the TRA is aimed at ensuring development of the Telecommunication sector.    The other role played by the TRA in order to attract and protect young investors in the countries is inviting telecommunication engineering firms to submit their proposals on technical and financial evaluation so that they can help in taking the responsibilities in operating the telecommunications technical office. The Telecommunications Regulatory Authority therefore has contributed a lot in attracting foreign investors to develop the ICT firms due to low growth of information and communication technology firm in both United Arab Emirates states and Kuwait2..   Ã‚  Ã‚   The other Regulation enacted by the national government is the National Telecommunications Regulatory Authority(NTRA).The NTRA has come up with a new tariff offer with an objective of promoting healthy competition between operators so that development in telecommunication field can be enhanced3 .For instance there has been a contractual or agreement model   of interconnection that makes it easy for an operator to buy a capacity of interconnection for a fixed tariff .This has been enacted to bring a substantial development in the countries. Conclusion. The slow development in Information and Communication Technology sector in UAE and Kuwait called for enactment of various foreign investments regulations to enhance growth in the sector. The foreign investors in the communication field have been encouraged to invest so as to make the states have competitive advantage in the global market. It also aims at reducing full dependence on petroleum as the only source of revenue to the national and federal governments. Bibliography Christian Campbell and Editor Campbell .Legal Aspects of doing business in the Middle East.   Ã‚  Ã‚   London: Lulu 2006. Elizabeth Fox Genovese.The Middle East and North Africa 2000.Middle East: Europa   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Publications 2002. World of Information .Middle East Review. The economic and Business report .London: Kogan   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2003. 1 Christian Campbell and Editor Campbell .Legal Aspects of doing business in the Middle East. London: Lulu 2006 2 World of Information .Middle East Review. The economic and Business report .London: Kogan 2003 3 Elizabeth Fox Genovese.The Middle East and North Africa 2000.Middle East: Europa publications 2002.

Right, Wrong and Everything In Between Essay -- Ethics, Morality

In the fields of education and psychology, scholars generally advocate increased moral education in hopes of instilling in children a desire to develop their own character (Huitt, 2004; Nucci, 2008). Nucci (2008) argues that while all of the social concerns in the United States are not intrinsically moral, there exists a linkage between social issues and the decline of moral values. Claiming that the ongoing debate on morality in today’s youth relies too heavily on uninformed personal views, he urges the public to revisit the scholarly literature with its methodically conducted research (Nucci, 2008). Therefore, in order to further the development of society in the areas of moral responsibility and ethical behaviors, the need to investigate moral development of children, acknowledge a number of potential factors involved in this process, and ascribe points of its future direction becomes ever more time-sensitive. The following summary and discussion points derive from one-on-one observations and responses recorded from a multiracial 5-year-old boy in Philadelphia, Pennsylvania whose parents are both Christians. He was clinically interviewed in his house, specifically in his own room that he solely occupies, without the presence of his parents, who were in the dining room at the time. During my interview session, because he was familiar with setting and the objects within, frequent distractions arose, yet whenever the boy gave his response to the question or situation, he did so coherently. Similar to the study of 5- to 9-year-olds conducted by Wainryb et al. (2004), the interview initially probed the boy’s sense of right and wrong. The findings show that this boy encourages sharing and will report classmates to the teacher for... ...ited Berkowitz, M. W., & Grych, J. H. (1998). Journal of Moral Education, 27(3), 371-391. Hoffman, M. L. (2000). Empathy and moral development: Implications for caring and justice. New York, NY: Cambridge University Press. Huitt, W. (2004). Moral and character development. Educational Psychology Interactive. Valdosta, GA: Valdosta State University. Kohlberg, L. (2008). The development of children’s orientations toward a moral order: I. Sequence in the development of moral thought. Human Development, 51(1), 8-20. Nucci, L. (2008). Moral development and moral education: An overview. Social and Moral Development and Education. Wainryb, C., Shaw, L. A., Langley, M., Cottam, K., & Lewis, R. (2004). Children’s thinking about diversity of belief in the early school years: Judgments of relativism, tolerance, and disagreeing persons. Child Development, 75(3), 687-703.

Research Paper on Extraction of Pectin Essay

Sampalok, being of prehistoric introduction, is planted throughout the settled areas of the Philippines and is cultivated for its many uses. The plant is a large tree from 12 to 25 meters in height. The pods are oblong, thickened, and 6 to 15 centimetres by 2 to 3 centimeters, slightly compressed, and provided with a thin, crustaceous epicarp and a pulpy, acid, edible mesocarp. The young leaves flowers, leaves, and young pods are being used by people for seasoning foods like â€Å"sinigang†. The pulp surrounding the seeds, called â€Å"malasebo† is eaten outright either with or without salt (E. Quisumbing, 1951). Sampalok pulp contains Pectin which can be useful in our society and possibly be extracted. Pectin is a structural heteropolysaccharide contained in the primary cell walls of terrestrial plants. The main use for pectin (vegetable agglutinate) is as a gelling agent, thickening agent and stabilizer in food. On this account, the researcher would like to experiment on tamarind pods, which has Pectin content and to extract it for further use, which can help in the food industry here in our country. Statement of the Problem The study aims to extract Pectin from Sampalok (Tamarindus indica) pods. Specifically to answer, the following questions: * How can Pectin be extracted from Sampalok? * How much Pectin can be extracted from the Tamarind fruit? * What general characteristics did the Pectin from the Tamarind fruit exhibit? Hypotheses * Pectin cannot be extracted from Tamarind. * No amount of Pectin can be extracted from the Tamarind. * The tamarind fruit did not exhibit characteristics of Pectin. Significance of the Study This study will help reduce the country’s importation of pectin from other countries. . Based from Government’s statistical data, our country had imported about 93,150 kilos of pectin in 2008. The cost incurred in importing Pectin is about P27, 000 per kilo. Finding an alternative source of pectin from locally grown plants like tamarind will help reduce the country’s dependence on pectin importation as well as help the local economy. If proven that pectin can be commercially extracted from tamarind then the local populace will be encouraged to cultivate tamarind as extra income. Scope and Limitations In this study, the researcher is only limited to use the tamarind pulp surrounding the seeds, called â€Å"malasebo† Tamarind pulp is the main independent variable in the extraction of pectin except for the materials needed for the extraction process. This project is limited only in extracting pectin from tamarind pulp. Review of Related Literature Pectin is defined as complex mixtures of polysaccharides that make up approximately one third of the cell-wall dry substance of most types of plants (Van Buren, 1991). The function of pectin in plants is to contribute structural integrity to the cell wall and adhesion between cells.   The methods of extraction will vary based on the actual makeup for each particular plant type. For example, protopectins are brought into solution by hot dilute acids. The general makeup of the pectin content varies with ripening of the plant and it is fairly easily brought into solution depending on the plant type (Van Buren, 1991). Commercial pectin extraction is mainly from citrus peel and apple pomace, but several other sources exist such as sugar beets and sunflower heads.   Because it is a natural additive for foods, pectin is being considered for a number of applications beyond the traditional jams and jellies. Pectin is now used as thickeners, water binders, and stabilizers. It is used in yogurts and pastry glazes and as a stabilizer in drinkable yogurts and blends of milk and fruit juices (May, 1990). Pectin is also being used as a texturizing fat replacer to mimic the mouth-feel of lipids in low-calorie foods and shorter chain galacturonic acids have been considered as clarification agents in fruit juices (Braddock, 1999). Pectin is also being used as a texturizing fat replacer to mimic the mouth-feel of lipids in low-calorie foods and shorter chain galacturonic acids have been considered as clarification agents in fruit juices (Braddock, 1999). Pectin has also been investigated for its usefulness in the pharmaceutical industry. Among other uses it has been considered in the class of dietary fibers known to have a positive effect on digestive processes and to help lower cholesterol (Braddock, 1999). It also is utilized to stabilize liquid pharmaceutical emulsions and suspensions. Pectin is capable of forming gels with sugar and acid. Because of this gelling ability one of the well-known uses of pectin is in high sugar jams and confectionery jellies, dating back to at least the 18th century (IPPA, 2001). METHODOLOGY The subsequent materials were used in the study: 1 kg fresh tamarind fruit, 750g water, kettle, a large bowl, cheese cloth, sieve, isopropanol, and drying oven. The fruit pods will then be put in the kettle and boiled for one hour. When boiling, heat to low and stir occasionally to break up pods. Transfer cooked pods with water in the large bowl and strain using a sieve, pressing pulp against it to extract all the juice. Then, strain the extracted juice again using the cheese cloth to produce a clear liquid extract. To remove impurities, use the most common method in which, mix the liquid extract with an organic solvent in which pectin is insoluble. As International Food Standards permit the use of only methanol, ethanol, or isopropanol as an organic solvent, the researcher treated the liquid extract with isopropanol (isopropyl alcohol) in the ratio of 1 part liquid extract to 2 parts alcohol. In this process, when the liquid extract is mixed with sufficient alcohol, it solidifies the extract, making it firm enough to be handled. This precipitate (Pectin) is then washed several times to further remove other impurities. Once the pectin is isolated, it is dried in a drying oven overnight at 45 degrees Celsius, then ground to powder. Definition of Terms Pectin – is a structural heteropolysaccharide contained in the primary cell walls of terrestrial plants. It is used in food as a gelling agent particularly in jams and jellies. It is also used in fillings, medicines, sweets, as a stabilizer in fruit juices and milk drinks, and as a source of dietary fiber. Tamarind – is a long-lived, medium-growth, bushy tree, which attains a maximum crown height of 12.1 to 18.3 metres (40 to 60 feet). The crown has an irregular, vase-shaped outline of dense foliage. The fruit is an indehiscent legume, sometimes called a pod, 12 to 15 cm (3 to 6 inches) in length, with a hard, brown shell. The fruit has a fleshy, juicy, acidulous pulp. It is mature when the flesh is coloured brown or reddish-brown. The tamarinds of Asia have longer pods containing six to 12 seeds, whereas African and West Indian varieties have short pods containing one to six seeds. The seeds are somewhat flattened, and glossy brown. The tamarind is best described as sweet and sour in taste, and is high in acid, sugar, B vitamins and, oddly for a fruit, calcium. Extraction – the process of obtaining something from a mixture or compound using physical or chemical means. BIBLIOGRAPHY Book Sources: * Quisumbing, E. (1951) Philippine Medicinal Plants. Genus TAMARINDUS Linnaeus pp. 434-436, Manila * Srivastava, P. & Malviya, R. (2011) Indian Journal of Natural Products and Resources Vol. 2 (1) Sources of pectin, extraction and its applications in pharmaceutical industry. pp. 10-18 * May, C. D. Handbook of Hydrocolloids pp. 169-188 * Huang, J. M. G. Improved method for the extraction of Pectin, PO Box 4200 Highstown, New Jersey 08520

My Proudest Day of My Life

The Proudest Day of My Life The grey schooldays what I once hated most, are finally over. Do you remember the tons of homework, different and challenging assignment, hard exams? So those are the past now. It was a beautiful summer day, the big day, the day of my graduation. An important event, that many of my friends and I prayed for that we will do well after our examination without worries. The feeling was so special that no words could describe it. But despite of this I really would like to share with you my special day! The loud applause from the students rocked the hall when the school syndicate entered.Everyone was so excited about it. The music was uplifting as the symbols of the school then our teachers and the dean had reached their seats. We rose and sang the National Hymn. After the hymn, the dean opened the graduation ceremonially with his speech. Then some of our teachers and some pupils said â€Å"thank you† and â€Å"good bye† to each other. Although the first speech was quite dry, the others were very interesting. After the speeches students from each class lined up in the auditorium. Many of us waited eagerly for our turn to go the main stage to receive our diplomas from the dean.We were more than two hundred but I was waiting patiently. Of course I was very excited. Soon after that, it was my turn. How can I describe that feeling you have been waiting for so long? As I heard my name, I stood up, walked to the stage and the dean handed my diploma after shaking each other's hands. A second later I heard the applause and the unforgettable moment of feeling proud, that yes, I did it! It was an amazing feeling to stay there in front of everyone, especially in front of your family, your loved ones and see the joy in their eyes.In that seconds and on the way back to my seat I recalled a lot of memories from the last five years. All the positive and negative aspects of being a student came to my mind like the hard exams or the fun time w ith my friends. After the ceremony, in the background, a white projector screen scrolled down then flashed a video on it. It recalled many memories from our first day we had our orientation till the last days. I was astonished to see my face as some pictures of me popped up on the screen. Seeing myself five years younger at the orientation week with a scared face and with a â€Å"what am I doing here† feeling was really funny.I felt a little bit embarrassed, but we laughed a lot with my friends. At the end of the ceremony we sang the school song then we went to the fountain in front of the university and took some pictures with friends and our last group photo. After that we had a short conversation with friends and somehow a sense of nostalgia aroused eventhough we were all happy that we finally graduated. I took a last glance around the main lobby – the place I first entered the university five years ago – before I went back to my family.Along the way back hom e, in the car was the time when I had a weird feeling. It felt as if it was happiness and sadness with many other kinds of feelings. The feeling was stronger when I had reached home. I knew if I told myself I did not miss the school and my friends that would be lye. Perhaps that was the last time we gathered our friends together. However, I am extremely happy that I finished my school and got my master degree, but I also will miss it! I am sure that we would not be able to feel what we once felt together in the classroom during the past five years.

Westward Settlement essays

Westward Settlement essays The westward settlement created a dangerous area of political and social conflict between the backcountry settlers, and the eastern settlers. Economic, governmental and ethnic differences played a major role in the continuing conflicts between the east and west. There were many clashes in the early 1760s, between the backcountry settlers and the eastern settlers, from the Paxton Boys to the North and South Carolina Regulations. The westward settlement created a dangerous area of political conflict. Backcountry settlers were isolated more than other colonials. There was a lack of transportation, usually a days ride to the nearest courthouse, tavern, or church. These back country settlers were mostly settlers whom had little money to pay their taxes, and they did not like being governed by officials who were chosen by assemblies so far away. Back country settlers were also economically isolated; many parts were cut off from water transport because they were located above the fall line. Backcountry settlers did not often transport crops or livestock because it was too expensive. Since most backcountry settlers did not have money, they were unable to purchase slaves or servants. Most families were only able to grow enough to feed their own families. As the western communities grew, they needed additional funds to build roads and bridges for creating institutions for local self-government. Eastern colonials were not very helpful; they were slow to set up new colonies in the west, when counties were set up the areas had large lots of land but few representatives. With no continuous local leadership, backcountry farmers who owned had more land than others, or owned a slave were put to the tasks overseeing public order, and were representatives for colonial assemblies. Most of these men were poorly educated and had no experience. With so little authority in the backcountry, settlers had a more aggressive behavior...

Marine Arthropod Facts and Examples

Marine Arthropod Facts and Examples Arthropods are animals in the Phylum Arthropoda, a very diverse group of organisms that includes insects, crabs, lobsters, scorpions, and centipedes. Characteristics of Arthropods: All arthropods have: Jointed legs, making them quick-moving organismsA segmented bodyA hard exoskeleton made of a strong polysaccharide called chitin. This hard shell helps protect the animal and retains moisture. Classification: Kingdom: AnimaliaPhylum: Arthropoda Habitat and Distribution: Arthropods are found in habitats all over the world - dry land, fresh water, and salt water. In the ocean, they can live from coastal habitats like sandy beaches and intertidal areas all the way to the deep sea. Reproduction: Most arthropods reproduce sexually, through internal fertilization. In many arthropods, such as crabs, you can see eggs attached to the abdomen. Marine Examples of Arthropods: Examples of marine arthropods: LobstersCrabs (e.g., green crab, spider crab, hermit crab)Horseshoe crabsSea spidersBarnaclesCopepodIsopodsAmphipodsSkeleton shrimp

I do not know Research Paper Example | Topics and Well Written Essays - 1000 words

I do not know - Research Paper Example What exactly is a financial crisis? This is an important question to ask at the outset of this paper if we are to understand our subject. Generally speaking, financial crises arise in a variety of situations in which some financial institutions or industries suddenly lose large amounts of their value. For example, in the past, many such situations were associated with banking panics, stock market crashes and financial bubbles. The result is that country loses its wealth. Jobs are lost and people and companies go bankrupt. These crisis are often unexpected and result in a great deal of wealth being wiped out. People suffer and it can take years for the economy to regain its balance (Williams, 23). All sectors of society find themselves set back and productivity and growth become very slow. In the most recent example, the subprime mortgage crisis was one of the first indicators of 2007 financial crisis. There is a clear line that can be drawn between the massive number of mortgage defaults and the consequent crisis. High default rates on subprime adjustable rate mortgages began to increase very rapidly in this period. The long term trend of rising housing prices and better loans encourage borrowers to believe they would be able repay their mortgages quicker. They thought they had a good deal and would be able to refinance if they had a problem. However, this was not the case. â€Å"The first clear sign that the US housing bubble was bursting, the mid-2007 crisis in the sub-prime mortgage market (stemming from the significant increase in defaults), transmitted losses to a whole set of securitized financial products such as mortgage-backed securities† ( Lin, 32). The truth is that the American dream of home ownership had gone into overdrive. People who were unable to afford to pay mortgage payments were given mortgages. People with bad credit or unstable employment were given

Comprehensive planning Assignment Example | Topics and Well Written Essays - 1000 words

Comprehensive planning - Assignment Example These are some of the items that bring abut controversy in the agendas of local government. With their widespread significance and usage, it is surprising to see that plans are hardly evaluated against standards of best practice. Despite the centrality in plan making about land use, to the regional and city planning profession, there is a knowledge gap in relation to the quality of produced plans. This may be because of the complexity of the plan’s nature, as well as future orientation which bring together issues, factors, and aspirations from many sources to focus on long term outcomes. The gap is also as a result of unsystematic result integration and lack of evaluation because of the perception that they involve a lot of art, which defy rational analysis. Assessment of Plan Quality New York New York is a metropolitan city that consists of a society that is performance oriented. In such a city, people should be able to judge if their development plans achieve their goals, an d how well the planning process has been conducted. The plan by Robert Moses shaped New York City by providing freeways, parks and bridges systems (Ballon & Jackson, 2007; Caro, 1974). The aims of a profession like regional and city planning include enforcing high practice standards. Good practitioners reflect on their work’s quality and their experience so that they can learn (Meck, 2002). In New York, land use plans help the public to develop sustainable communities that value environmental, social, and economic values balance (Godschalk and Kaiser, 1995). These are the main subject matter elements of the plan, together with guiding land use in the future into configurations that are desirable. It also aims at assisting communities in addressing threats and opportunities, so as to make the best choice among policy alternatives. This planning presentation is clear in its organization. New York land use plan reaches the full planning power because stake holders are educated a bout options and issues, thus helping them to build consensus about visions of the community, thus mediating conflict between change and stability. The community’s participation in the process has helped its citizens in educating their future leaders and networks to resiliently respond to stresses like disasters. New York City Plan also gives the community periodic updates where the community gets an opportunity to assess the progress of their goals, and change in conditions that are important. According to Berke, Godschalk and Kaiser (2006), a good plan has a wide range of power to influence life quality, environmental justice, disaster resistance, economic opportunity, infrastructure costs, transportation efficiency and other aspects that affect community life. The New York plan is very comprehensive in taking into account all these issues. It is community oriented, besides allowing community participation. On the other hand, it fits well into Godschalk and Kaiser Developme nt plan. It was systematically evaluated, to specifically identify the strengths and weaknesses, thus determining its overall quality through democratic determination of instruments and visions. This provided a basis that ensured that it attained

Independent from England Essay Example | Topics and Well Written Essays - 500 words

Independent from England - Essay Example Primarily, the colonists believed that the existing laws of Great Britain were very much incompatible with and far removed from the needs of the people of the colonial United States. In the Declaration of Independence, it was stated, "He (the king) has refused his Assent to Laws the most wholesome and necessary for the public good" (Ushistory.org, 2007). In all respects, the king was perceived as a promoter of the abnormal tax system, stepping on the backs of the industrious colonists to earn money for Great Britain. As a counter to this, the colonists realized that an autonomous taxation structure, once used for the well being of the people, in support of the local economy, would prohibit Great Britain from taking resources far away from the American colonists, resulting in the consumption suffering greatly in an as yet stronger Great Britain. Secondly, a belief that the king continued to maintain a strong military presence in early America, essentially made the colonists feel as though they were constantly under the threat of military action by the British Army. This perception of the threat is evidently the inspiration behind the passage stating, "He has kept among us, in times of peace, standing armies without the consent of our legislature" (Ushistory.org). While the colonists continued to work on building the foundation of a successful economy for America, Britain did indeed maintain a close military watch over them to ensure that no revolution was brewing and to constantly remind them that the empire could suppress any such revolution. Finally, undue pressure was exerted on the colonists to limit and even suspend their trade of various goods with other nations. With a motive of ensuring that any proceeds from trade of American produce be directly routed to the King of Britain rather than locally distributed among the colonists, the export of certain domestic products such as tobacco to nations willing to

A Fight for Independence Essay Example for Free

A Fight for Independence Essay America: The land of the free, and the home of the brave. We all know that if we look at America in the prime of its greatness, it was just this, the land of the free. It was free from oppression, from stubborn, and greedy laws, and acts that held us back. However, this independence did not happen overnight. It happened over the course of hundreds of years. America was, and still is, a nation of those who fought for what they believed in, and it all began in the prime of its independence. Between the years 1754, which gave us the French and Indian War, and 1774, when the first Continental Congress Meeting was held, America slowly but surely took its rightful place as the just leaders of the lands from sea to shining sea. Its independence did not come easily, and many men died for its fortification, but all for a worthy cause. Once we took the seat we so aptly deserved we forged a nation that would be looked at as the land of opportunity, and the sole nation in the world which was truly blessed by God. In this paper, I will endeavor to answer how the formation of our great nation came about, what steps we took to achieve independence, and most of all what caused of the Revolutionary War. There really is no set beginning to this magnificent story of independence and liberation; however, the start to the true action and the first steps in the direction of who we truly were as a nation, began with The French and Indian, which began in 1754, or more specifically with the Treaty of Paris, signed in 1763. The French and Indian war was one of the biggest eye openers for the Americans. Although it seemed the British took our side with the struggle against French and Indian population attacking, the resulting debts and fees from the war were all placed upon the colonies. The war was so incredibly expensive that the United Kingdom and Prime Minister William Pitt were at the point of declaring bankruptcy; however, the Empire had a better idea. British authorities used the colonists for their own personal gain, by applying fees, taxes, and stubborn acts all to benefit the United Kingdom. This definitely raised the first of many red flags against the United Kingdom. So the British stood tall after the war, expecting from its victory territory over the land, as well as its debts to be paid off from no less  than the ones who sided with them in the war. All of this benefited the British and harmed those in the colonies. This started what was to be the next 20 years of rebellion against the Empire, and Americas gradual realization of their true destiny, independence. From this destitute stage of debt and potential bankruptcy emerged the dreaded Acts which were heavily enforced and filled to the brim with unfair treatment from the British and a desire for personal gain from the colonists. The first of many was the Sugar Act of 1764. This Act was a tax on everything from sugar, of course, to coffee. It was enforced however, on just about every American necessity. This act was so heavily enforced that they placed armed soldiers on the streets. The next act that was placed upon the colonists was the Stamp Act of 1765. This act enforced taxes on just about every transaction that happened through paper, any printed document, or any legal document. It went as far as placing taxes on playing cards. The Americans soon began to see just what was happening in their own nation. They were supposed to be a nation free from oppression or in the very least have a say in what was going on. This was the largest problem. Here were the colonist being taxed and having these laws thrown upon them, and yet they had no say in where this money went, how much was taken, or what was being taxed. All they could do was either sit back and accept it, or revolt, and it was on the absolutely contrary for the people of America to sit back and take it. The Americans wasted no time and in 1765 leaders from Massachusetts formulated a plan: The Stamp Act Congress. From this congress the famous words no taxation without representation came forth. To an even farther degree, the Americans revolted by sending street mobs to tear down British offices in Massachusetts and New York. They also took to smuggling and importing their goods under the noses of the British, by undermining the taxes and causing the British to lose revenue. On March 5th, 1770 the escalation of the revolution was at a breaking point. The tension was extraordinarily high and something was about to give. A simple street fight with snowballs and horseplay erupted and shots began to fly. The Boston  Massacre, quickly labeled by our own Sam Adams, was since remembered as the day when the tension broke. The war was officially starting, and the adversary was the British. The revolt against the Empire was growing stronger every day. Late in the year of 1770, what would soon be known as the Committee of Correspondence would be created. This committee was designed to fortify the colonies against the British. As individuals, the American people could do nothing, and they began to realize this more and more as the years progressed. However, as a nation, as states united, and as one group standing tall together against their rivals, they could be a serious threat to the Empire. This committee liberated our land and united our voices to speak out against the British. Soon newspapers, books, letters, and even local businesses and groups gave voice to the Revolution. Even with all of the revolting going on, the British persistently continued to regulate laws and enforce acts on the nation. The next act enforced on Americans was the Tea Act of 1773. However, at this point in colonial America, we had no intent to sit idly by. The next step in our resistance was a deliberate spit in the face to the British and their regulations, and one of the most known instances of the American revolution; The Boston Tea Party. Led by Sam Adams himself, over seven thousand people stormed the harbors of Boston dressed as Indians and dumped over 342 chests of tea overboard. To the Americans, this wasnt just saying no to tea from the British, this was much more than that. It was truly a statement to the Empire saying; We dont need you, we dont need your tea, and we definitely dont need your taxes. This was Americas true colors being shown by saying that its time for us to be an Independent nation of liberty and freedom. From this point on, nothing was the same. The British retaliated hard with more acts including the Intolerable Acts, restricting local meetings, and even closing down the Boston Harbor altogether. It was all crashing down, and the war was about to begin. But with the same, were not going to take it attitude that the American people always had, they would not let any of this oppress them. They continued with their meetings and to a higher  caliber than before. They began to draft, in writing, what it was specifically that they wanted out of their own personal nation. They were not only planning for their new nation, but also for the war that would get them there. People who were called Minute Men were standing by at all times ready at a minutes notice in case they were needed to fight for their country and needed they were. On April 18th, 1775 over 1,000 soldiers led by Paul Revere and William Dawes marched to Concord where the shot heard round the world started what would forever c hange our nation. It would light the flame that was the inevitable Revolutionary War. America is now known as the greatest nation in the world and home to thousands of cultures, races, and religions. It is truly the land of the free and the home of the brave. However, it definitely didnt get to this stage without a fight. Our founding fathers longed for a nation that was more than what they had; a nation that would stand up against opposing threats and tyrannical dictators who thwarted their freedom. This freedom that we so desperately desired was not just Americas way of running from their responsibilities. It was a choice, a desire, a strive for a better place where God could lead, and we would follow in his path for us. The Revolutionary War was Americas chance to attain that right, and God blessed our nation for putting Him first in that. The gradual build to the revolution was something that really cemented in Americans what it was they wanted out of their nation. It built a strong and unified society that would be the shining light in the world. America is that nation, and the steps we have taken to make it that are what makes us who we are. Blessed is the nation whose God is the LORD, the people He has chosen as His own inheritance. − Psalm 33:12

Ben Franklin: Early Life Essay -- Essays Papers

Ben Franklin: Early Life In his many careers as a printer, moralist, essayist, civic leader, scientist, inventor, statesman, diplomat, and philosopher, for later generations of Americans he became both a spokesman and a model for the national character. He was born in Boston, Massachusetts on Jan. 17, 1706, into a religious Puritan household. His father, Josiah, was a candlemaker and a skillful mechanic. His mother, Abiah Ben’s parents raised thirteen children--the survivors of Josiah’s seventeen children by two wives (#1). Printer & Writer Franklin left school at ten years old when he was pressed into his father's trade. At twelve Ben was apprenticed to his half brother James, a printer of The New England Courant. He generally absorbed the values and philosophy of the English Enlightenment. At the age of 16, Franklin wrote some pieces for the Courant signed "Silence Dogood," in which he parodied the Boston authorities and society (#3). At one point James Franklin was imprisoned for his liberal statements, and Benjamin carried on the paper himself. Having thus learned to resist oppression, Benjamin refused to suffer his brother's own domineering qualities and in 1723 ran away to Philadelphia (#1). Soon Franklin found a job as a printer. After a year he went to England, where he became a master printer, sowed some wild oats, amazed the locals with his swimming feats, and lived among inspiring writers of London. By 1726 Franklin was tiring of London (#1). He considered becoming an itinerant teacher of swimming, but when a Quaker merchant by the name of Thomas Denham offered him a clerkship in his store in Philadelphia, he decided to return home (#5). Returning to Philadelphia in 1726, he soon owned a newspaper, the Pennsylvania Gazette, and began to print Poor Richard's Almanac. In the Pennsylvania Gazette, a citizen asked editor Franklin the following question: "If A found out that his neighbor B was sleeping with his wife, was he justified in telling B's wife, and persuading her to seek a little revenge with A?" The editor's response: "If an ass kicks me, should I kick him again? (#4)" His business expanded further when he contracted to do the public printing of the province, and established partnerships with printers in other colonies. He also operated a bookshop and became clerk of the Pennsylvania Assembly and postmaster of Philadelp... ...eek. These virtues include temperance, silence, order, resolution, frugality, industry, sincerity, justice, moderation, cleanliness, tranquillity, chastity, and humility. The Autobiography is not the full story of Franklin’s life. It terminates approximately in his fifty-third year, before he became America’s greatest diplomat. Poor Richard was an uneducated but experienced homespun philosopher, created and edited by Ben Franklin from 1732-1757. Although Poor Richard of the early almanacs was a dim-witted and foolish astronomer, a round character soon replaced him who was a rich source of prudent and clever aphorisms on the value of economy, hard work, and the simple life. WORKS CITED 1. â€Å"Benjamin Franklin.† Grolier Multimedia Encyclopedia. 1998 ed. CD-ROM. Danbury: Grolier Interactive Inc., 1998. 2. Franklin, Benjamin The Autobiography and other writings of Benjamin Franklin. Donovan, Frank, ed. New York: Dodd, Mead & Company, 1963. 3. Ketcham, Ralph â€Å"Benjamin Franklin.† Lexicon Universal Encyclopedia. Vol.8. New York: Lexicon Publications Inc., 1989. 282-284. 4. http://library.advanced.org/22254/home.htm 5. http://www-lj.eb.com/

Taking a Stand

Jessica Pratt Taking a Stand Dear ladies and gentlemen of the court, today I stand before you to debate whether or not Atticus should have defended Tom Robinson. I assure you that you can place all of your trust in me because I am completely unbiased since I am not racist and I am in no way related to Atticus. While it is true that Atticus Finch caused dissension by defending a black man, he had no choice but to defend Tom Robinson, a man created in the image of God and therefore equal to his fellow white and black brothers. Today, the prosecutors will point out some facts about Atticus that even I, his defender, cannot deny.I cannot in good conscience begin to defend Atticus until I acknowledge his weaknesses. To begin with, the truth remains that Atticus put his family and himself in emotional and physical danger. Because Atticus chooses to defend Tom Robinson, Scouts classmates pick on her at school. For instance, Cecil Jacobs says, â€Å"My folks said your daddy was a disgrace a n’ that n***** oughta hang from the water-tank. † (Lee 102). He also called Scout a coward when she refuses to fight him. In addition, Atticus places himself in physical danger by defending Tom Robinson when a mob threatens him because he camped out at Tom’s jail cell (202).If Jem and Scout would not have stepped in, injuries and maybe death could have occurred. No doubt, Atticus put his family and himself in emotional and physical danger. Furthermore, the prosecutors will argue that Atticus should not have defended Tom Robinson since he knew he would lose. Atticus tells Scout that he will not win this case since Tom Robinson is a black man accused by a white family (101). A black man is considered dishonest and the chance of the jury to believe a black man’s word versus a white family was extremely unlikely.As I stated earlier, no one can deny these facts or the logic behind the reasons. Not even I can. However, in spite of these facts, I ask that you con sider the reasons why Atticus puts his family and himself in physical and emotional danger. When you hear these, I believe you will see his actions as justifiable and acquit him of any guilt. Although Atticus loves his family and would never want harm to come to them, if he did not defend Tom Robinson he could be considered a hypocrite. Instead, Atticus continues with his job and defends Tom Robinson the best he can (218).For instance, most of the town is upset with Atticus since he is defending Tom Robinson. One townsman said, â€Å"But Atticus aims to defend him. That’s what I don’t like about it. † (218) Most importantly, Atticus should have defended Tom Robinson because he knew it was the right thing to do. He knew deep down in his heart that Tom was innocent. Therefore, he deserved to be defended as if he were white. On the contrary, if Atticus did not defend Tom Robinson, he would be portraying himself as a racist. Just like all of the others in Maycomb wh o are just as bad as a supposed Negro is.Secondly, and perhaps most importantly, Atticus defended Tom Robinson for his kids. He needed to set a good example for Jem and Scout so that they would not become racist like most of the residents of Maycomb County. Atticus feels that he couldn’t hold up his head in town, and he couldn’t represent Maycomb County in the legislature if he did not defend Tom Robinson (100). Atticus believed he would be viewed as another racist if he didn’t take this case. When Atticus is explaining this to Scout he says, â€Å"I couldn’t even tell you or Jem not to do something again. (100) Therefore, if Atticus did not defend Tom Robinson, he would not be a good example for his kids and they could turn into another prejudice resident in Maycomb County. Dear Ladies and gentleman of the court, today I stand before you pleading with you that you realize that the only thing Atticus Finch is guilty of is defending an innocent man. He ha d no choice but to defend Tom Robinson, a man created in the image of God and therefore equal to his fellow white brothers and black brothers. If Atticus didn’t defend this man, who would?Would anybody else have the courage, integrity, and moral character to come forward and defend him? Most likely no other man would defend Tom Robinson in the way he deserved to be defended. If Atticus did not defend Tom Robinson, than an innocent man would be hauled away to jail for a crime he did not commit. Furthermore, if Atticus would not have defended Tom Robinson, then Tom would not have a chance to go back to the normal life he once had. Tom has to provide for his family, he can’t accomplish this if he is stuck in prison. He still has a loving wife, joyful children, and caring friends who need Tom in Their lives.Not only will Tom Robinson be crushed, but the many hearts of others will be crushed also. In addition, Atticus is a lawyer because he wants to represent his country by defending the defenseless. Atticus is proud of his country and in America, all men are created equal despite their race. Since we are all created equal, every man deserves the right to a fair trial. By defending Tom Robinson, Atticus is portraying the love that he feels for his country. Therefore, Atticus did the right thing and followed his heart. Works Cited Lee, Harper. To Kill a Mockingbird. Grand Central Publishing, New York; 1960.

Marketing 4p assigment Essay

INTRODUCTION 1. 0 BACKGROUND OF THE ORGANIZATIONS: Backed by more than 20 years of experience in Japan, Sushi Zanmai possesses extensive expertise for raw materials selection. Base on the nature of Business is classified as Food & Beverage industry. The purpose of their business is serves the best food and services to each customers. Genuine ingredients coupled with original recipes and original taste, they provide more than 100 assortments of sushi and 100 varieties of cooked food that are authentically Japanese. They now have 10 outlets in Malaysia which is at Sunway Pramid, One Utama, Garden Mall, Low Yat Plaza, Paradigm Mall, Fahrenheit 88 and 1 Month Kiara. They have their own wedsite for customers more easily to find out the most nearby location and know what is new on that month. The main selling product is sushi other that they also have sell noodles, rice set, desserts, and beverages. That sushi of colour plate starts from RM1. 80. 2. 0 THE PRODUCT OF SUSHI ZANMAI Sushi Zanmai is originated from Japan. They are offering the combination of tangible goods and services in their business. They provide traditional Japanese foods and services on their business. They business are on direct sell foods to customers. They have serves appetiser which the Japanese meal begins with a visual feast of chilled and warm appetisers, like: Salmon roe Japanese omelette Potato Mayonnaise Sushi Zanmai created own specialties featuring the freshest, handpicked ingredients provide a fresh, contemporary spin on much-loved favourites, exquisitely tailored to suit local taste preferences such as, Sanshoku Hana Salmon Caterpillar Roll Wasabillar Roll The traditional entree consists of expertly-sliced raw fish, shellfish or mollusks, complemented perfectly by the combination of wasabi and soy sauce, and often accompanied by pickled ginger, example Salmon sashimi Toro sashimi Maguro sashimi According to survey, most of the female prefer sushi salad that the reason Sushi Zanmai products include various types of Salad to let customers choose too. As you can see the three popular salad dishes are Sashimi Salad Salmon Salad Kaiso to Tofu Salad Rolled sushi in Japanese language is pronounces maki. It usually comprises of seafood which may or may not be raw, vinegared rice and paper-thin seaweed. For example, Salmon Maki Soft Shell Crab Maki Natto Maki Follow that, they do have Temaki. The â€Å"te† in Temaki means hand is Japanese language. The Temaki sushi is two- fold. It not only refers to a hand roll that is made entirely with the hand, without the traditional bamboo mat. The cone-shaped Temaki sushi is ofeten prepared as an appetizer. Soft Shell crab Temaki Ikura Temaki Unagi Temaki Other than that, noodles are also usually customers will order it. They have provide three types of noodles one is soba which is made from wheat flour, Udon made from wheat flour, Ramen made from Chinese wheat flour and served with a wide range of soup stocks such as soy-sauce base and salt base. Sansai Udon Niku Ramen Kakaiage soba Donburi a dishes consist of a deep bowl of rice topped off with chicken, beef or seafood cooked in a variety of styles and sauces. They have, Curry Rice Unadon Ebidon In beverages, they served many types of drinks like Green Tea, Calpis Smoothies, fine Japanese Sake, Soft Drinks, Japanese Plum Wine and others. Green Tea (unlimited refill) Ichigo Smoothies Choya Extreme A dessert to end the meals. It have multiple choice as well as, Macha & Macha Parfait Itachoco Monaka Stawberry Parfait For the level of the product and services, Sushi Zanmai is selling the product which is categories in actual product. They have their own brand name, design, packaging that deliver the core benefit to customers. They are selling high quality level product that most of the ingredients are import from Japan such as Salmon, tuna, sea bream, Eel and etc. Besides, Sushi Zanmai are selling the shopping product goods which is one of the important consumer goods in market. There have few reason because of Sushi Zanmai’s product is belong to shopping product. Sushi Zanmai of products is consumers purchase and consume on a less frequent schedule compared to convenience products. Normally, they opened their business inside the shopping mall and which is high class and crowded shopping mall. They will do more selective when choosing distribution outlets to sell their products. However, customers are willing to spend more time locating their products since they are relatively more expensive than convenience products and because these may process additional psychological benefits for the purchaser, such as raising customers status level within their social group. 3. 0 THE PRICING STRATEGY THAT USED BY SUSHI ZANMAI Sushi Zanmai has successfully follows the price skimming strategy when setting the price of its products. The price skimming strategy allows Sushi Zanmai to charge a price that is above the competition, but also promote frequent sales to lower the price below them. Different groups of customers are willing to pay different prices for the same product. Sushi Zanmai can sell â€Å"The Extreme† to the customers who will pay the higher price to be the first to buy and also to the bargain hunters. Finally, this strategy will emphasize the product and service quality. Sushi Zanmai sets a high initial price for its products to send a signal to customers that its products are quality and the service is excellent. Next, Sushi Zanmai also using price line and price bundle as the pricing strategies. Product Line Pricing They have selling same product of food but different categories. Every guest has different taste and love different type of cruise that the reason Sushi Zanmai has to classify as well. Certainly, different materiel of food sure is different price charging. For example: Sushi Name Ingredients Price Inari Sakura Shiitake & fish floss RM3. 80 Kaki Fry Roll Friend oyster sushi roll topped with mayonnaise RM9. 80 Dragon Roll Fried prawn sushi roll topped with avocado RM12. 80 Rice Name Ingredients Price Ebidon Deep fried prawn with egg on rice RM8. 80 Chiken Katsu Curry Chicken cutlet and rice with curry sauce RM10. 80 Unadon Roasted eel on rice RM15. 80 Noodles Name Ingredients Price Tsukimi Udon or ramen noddles with egg RM6. 80 Sansai Udon or soba noodle with vegetables RM8. 80 Curry Udon or ramen noodle with chicken curry RM10. 80 Product Bundle Pricing Sushi Zanmai has offering set promotion to attract more guests to purchase their products. Set promotion is type of bundle strategy. It can let guests feel the price is lower or cheaper but just have in certain and limited lime for it, like: Chicken Keraage Don and ice lemon tea for only RM7. 90 As manager will be considered in a few points when setting the bundle pricing strategy: Customer demands, sort out which is the product of the guests prefer or like it. Customers always pursue cheaper price, Target profit; make sure will reach the target. 4. 0 PLACE OF SUSHI ZANMAI Location is very important to those in Food and Beverage industry, as the product they sell is shopping product, the customers should not be able to take far complications to reach their shop. Normally, Sushi Zanmai chooses to open their new outlet inside the shopping mall that those people visit regularly. Below as those outlets of Sushi Zanmai in Malaysia : †¢SUSHI ZANMAI, SUNWAY PIRAMID †¢SUSHI ZANMAI, LOW YAT PLAZA †¢SUSHI ZANMAI, 1 UTAMA †¢SUSHI ZANMAI, THE GARDENS MALL †¢SUSHI ZANMAI, FAHRENHEIT 88 †¢SUSHI ZANMAI, 1 M ONT’KIARA †¢SUSHI ZANMAI, PARADIGM MALL One of the outlets of Sushi Zanmai in K. L Distribution Sushi Zanmai’s distribution channel is a direct channel as they are selling their product directly to the customers. Their distribution channel is considered as a direct channel, and it is the best suitable method to do for selling sushi, udon and beverage to the customers. As Sushi Zanmai are being in food and beverage industry, the best way to serve their customers is by serving them nicely and directly. The shopkeepers who are preparing meal in front of the customers 5. 0 PROMOTION OF SUSHI ZANMAI Sushi Zanmai are using promotion methods which are Advertising and Sales Promotion. For advertising promotion purpose, they have created a web page over the internet that those people could get the information which about them with visiting their web page. Other than that, for the reasons of nowadays most of the people are having an account on facebook, so that they have created a facebook web page to be distributed among the facebook page. The facebook users or customers might do a feedback or recommendations that about them through their facebook page. Web page of Sushi Zanmai Sales promotional sets will be made to promote their products to let the customers try and enjoy their product and to create strong customer relationships by promoting personally and friendly service. Their popular promotional methods are: Have 50 % discounts for only these 4 types of items. The duration of this promotion is just for one week. Sushi Zanmai have did the promotion that shown as above. The customers will get a Chicken Karaage Don for only RM 6. 80 after finish the steps that set by them. Free RM 20 Sushi Zanmai voucher for those customers whom spend RM100 or above in any of their outlets. The duration for this voucher is just for one month. 6. 0 Improvements in 4p’strategies of Sushi Zanmai Product Sushi Zanmai should activate the strategy of product development and come up with new products from time to time as it is important to maintain the preference of the customers with the new developed products. For example, the organization can come up with new type of rice and new sushi flavour or developing new menu items in single orders such as Udon and etc. Place Shopping mall actually is a not bad idea for open a restaurant but also need to careful about the visibility. A restaurant that is located on a crowded place has high visibility. Conversely, a restaurant nestled on a not crowded place will always battle a disadvantage simply based on its location. Pricing Sushi Zanmai should be try not setting too higher price to attract more other guests purchase your product and also can earn more profit. Promotion Sushi Zanmai can also be improved by creating more value sets that prompts the customers to try out the new products made for specific period as a special promotion during particular season such as Valentine’ Day and Merry Christmas or holiday season value sets for example Advertising on TV Sushi Zanmai shoud has advertising on TV. Television is the most powerful advertising medium available. The largest corporations around the world use it to build their brands, bring customers, add credibility, and grow their businesses. Delivery Services Add delivery services. It can help a company gaining popularity and becoming more available. 7. 0 Conclusion In conclusion, i would like conclude by listing the 4p’strategies that regarding of is price, place, promotion and product. They are offering the combination of tangible goods and services in their business. In setting pricing the Sushi Zanmai is using price skimming for their products. For the place and distribution, The Sushi Zanmai is use direct as their channel. Moreover, the Therefore, Sushi Zanmai should improve its product quality and take considered action in order to improve the sales as expected.